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Simple Philosophy

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At Simple we have always been about being kind. When it comes to kindness, we believe that small acts are

just as impactful as grand gestures. Since our inception, we provide simple solutions in a world filled with complexity.

And that’s how we’ve gone to become U.K’s no.1 facial care brand.

At Simple we have always been about being kind. When it comes to kindness, we believe that small acts are just as impactful as grand gestures. Since our inception, we provide simple solutions in a world filled with complexity. And that’s how we’ve gone to become U.K’s no.1 facial care brand.

Who We are

Kindness is at the heart of everything we do – but – we’re about so much more. With the aim of creating skincare that is fuss-free and approachable, we’re committed to keeping you and your skin looking (and feeling!) its best, starting with clean, uncomplicated products that downright love your skin and the planet too.
Our journey started way back in the 1960’s, in the hands of a British doctor, with the goal of offering kindness to sensitive skins. With 1978 marking the launch of our first ever no colour, no perfume and no harsh chemicals soap, our attitude towards skincare is still the same! Meaning your skin will love us, always.

We are free from

Our free-from list boasts more than 2000 harsh chemicals that are harmful to your skin! But we don’t stop there, we are committed to clean beauty and for that, every year 10% of our profits go towards R&D. These efforts are to further work on our free-from list and increase the number of blacklisted ingredients. Oh yes, we take a lot of pride in this ever-increasing list!

Tested for sensitive skin

You know we're all about to leaving our harsh ingredients ,but we also insist on testing every single one of our products too . Call us obsessed but that how we make sure they are nothing but kind skin loving and safe especially for sensitive skin so we put them through the wringer to make sure that they come out skin loving on the other side

Our Products are

hypoallergenic

Produce fewer allergic reactions than other skin care products

dermatologically tested

Tested by or in consultation with dermatologist for tolerance and signs of obvious or serve skin reactions for sensitve skin

non comedogenic

Formulated in a way that they are not likely to cause pore blockage and breakouts

The Reason to believe in us

How do I know if a brand follows clean beauty? Does natural mean clean beauty? What exactly are the ingredients to look for? And many more questions are asked! But is clean beauty really that complicated? Moreover, does it NEED to be that complicated? NO! Clean Beauty Is Simple!

We think looking after your skin should be simple, clean and free from any harsh ingredients that could upset it. Which is why we only use the kindest ingredients that respect your skin’s natural ways.
The world of skincare is always evolving, and we’re always learning. Our goal is to make sure we keep up-to-date on innovations, our free-from list (which already contains more than 2000 chemicals!) and committing to kindness, always.
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Kind to skin
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kind to planet
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kind to animals

Simple has always been kind to skin.

It’s no secret that we’re crazy about skin lovin’ ingredients! What we leave out of our products is just as important as what we put in them! In fact, we only seek out ingredients that respect your skin’s natural ecosystem by making them safe and gentle for everyday use.  

Pro Vitamin B5, Borage Seed Oil, Glycerin, Triple Purified Water, Bisabolol to name a few!

Simple believes in kindness to planet.

We strongly believe that it is our moral imperative to do our bit for the planet. This core belief is what we carry forward into our products as well. When it comes to being green, it doesn’t stop at the color of our packaging! Here at Simple, it’s at the heart of everything we do. But it’s not easy, we learn every day. It’s an endeavor of constantly looking for smarter, more recyclable packaging options and more sustainably sourced cartons and ingredients so that our products help support your commitment to #ChooseKindness, for a better planet.

Simple is kind to animals too!

DID YOU KNOW...we’re globally PETA-certified Cruelty Free. AWESOME, WE KNOW! We do not test our products on animals anywhere in the world, because when it comes to developing cosmetics that are safe for humans, we don’t think there’s any need for animals to be involved.