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About Us

Our Roots In Kindness (Origin Story)

Kindness is at the heart of everything we do – but – we’re about so much more. With the aim of creating skincare that is fuss-free and approachable, we’re committed to keeping you and your skin looking (and feeling!) its best, starting with clean, uncomplicated products that downright love your skin and the planet too.

What is clean beauty, you ask? It is saying a big NO to baddies such as perfume/fragrance, colours, etc known to upset your skin, because what we leave out is just as important as what we put in.

What’s even more amazing is that Simple has been in the clean beauty game way before it was cool! 

Our journey started way back in the 1960’s, in the hands of a British doctor, with the goal of offering kindness to sensitive skins. With 1978 marking the launch of our first ever no colour, no perfume and no harsh chemicals soap, our attitude towards skincare is still the same! Our products today are still made with no colours or dyes, perfumes or harsh chemicals that can upset your skin. Meaning your skin will love us, always.

Our free-from list boasts more than 2000 harsh chemicals that are harmful to your skin! But we don’t stop there, we are committed to clean beauty and for that, every year 10% of our profits go towards R&D. These efforts are to further work on our free-from list and increase the number of blacklisted ingredients. Oh yes, we take a lot of pride in this ever-increasing list!  

Clean Beauty Is Simple

Clean Beauty Is Simple

What is clean beauty? A concept so simple, has now become so complicated. People have a lot of questions. How do I know if a brand follows clean beauty? Does natural mean clean beauty? What exactly are the ingredients to look for? And many more! But is clean beauty really that complicated? Moreover, does it NEED to be that complicated? NO! Clean Beauty Is Simple! 

We understand sensitive skin can be complicated, but the skin care for it shouldn’t be!

When you choose Clean Beauty, you choose kindness! 

Ever notice how your skin can go from happy and healthy looking to delicate and unpredictable just like that? Well don’t worry, that’s totally normal. Every skin type has its sensitive moments – as a result of everyday elements such as changing weather and city pollution to stress and lack of sleep – causing it to act up and behave in all sorts of random ways.

But we think looking after your skin should be simple, clean and free from any harsh ingredients that could upset it. Which is why we only use the kindest ingredients that respect your skin’s natural ways.

The world of skincare is always evolving, and we’re always learning. Our goal is to make sure we keep up-to-date on innovations, our free-from list (which already contains more than 2000 chemicals!) and committing to kindness, always.


Simple Kind To Skin

Skin lovin’ ingredients

It’s no secret that we’re crazy about skin lovin’ ingredients! What we leave out of our products is just as important as what we put in them! In fact we only seek out ingredients that respect your skin’s natural ecosystem.  This is why, when an ingredient is harsh it doesn’t go anywhere near our products, and gets added to our NOs list! You can always trust that our skincare will always be gentle and effective even on the most sensitive skin.

Pro Vitamin B5

Borage Seed Oil


Triple Purified Water


 Tested For Sensitive Skin

Kind To Skin - Tested for sensitive skin

You know we’re all about leaving out harsh ingredients, but we also insist on testing every single one of our products, too. Call us obsessed, but that’s how we make sure they’re nothing but kind, skin-loving and safe, especially for sensitive skin. So, we put them through the wringer to make sure that they come out skin-loving on the other side. In fact, all our products are:


Our products produce fewer allergic reactions than other skincare products.

Dermatologically Tested

Our products are tested by or in consultation with a dermatologist for tolerance and signs of obvious or severe skin reactions for sensitive skin.


Our products are formulated in a way that they are not likely to cause pore blockages and breakouts.


We believe everyone is capable of immense kindness but this kindness often goes unnoticed, or there isn’t enough encouragement to practise it. So we’re on a mission to make kindness go viral!

We know for a fact that one kind deed has the power to inspire another and when it comes to spreading kindness, we believe small acts can be just as impactful as grand gestures. Everyday acts like helping an elderly neighbour with groceries, or even sending an uplifting text to a classmate have a lasting impact. 

We’re all have to do our little bit and we’re here to remind you to #ChooseKindness  – it’s simple.


DID YOU KNOW...we’re globally PETA-certified Cruelty Free. AWESOME, WE KNOW! We do not test our products on animals anywhere in the world, because when it comes to developing cosmetics that are safe for humans, we don’t think there’s any need for animals to be involved.


We strongly believe that it is our moral imperative to do our bit for the planet. This core belief is what we carry forward into our products as well. When it comes to being green, it doesn’t stop at the color of our packaging! Here at Simple, it’s at the heart of everything we do. But it’s not easy, we learn every day. It’s an endeavor of constantly looking for smarter, more recyclable packaging options and more sustainably sourced cartons and ingredients so that our products help support your commitment to #ChooseKindness, for a better planet.

 Simple Kind To Skin Soothing Facial Toner 200ml

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