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About Us

Our Roots In Kindness (Origin Story)

Kindness is at the heart of everything we do – but – we’re about so much more. With the aim of creating skincare that is fuss-free and approachable, we’re committed to keeping you and your skin looking (and feeling!) its best, starting with clean, uncomplicated products that downright love your skin and the planet too.

What is clean beauty, you ask? It is saying a big NO to baddies such as perfume/fragrance, colours, etc known to upset your skin, because what we leave out is just as important as what we put in.

What’s even more amazing is that Simple has been in the clean beauty game way before it was cool! 

Our journey started way back in the 1960’s, in the hands of a British doctor, with the goal of offering kindness to sensitive skins. With 1978 marking the launch of our first ever no colour, no perfume and no harsh chemicals soap, our attitude towards skincare is still the same! Our products today are still made with no colours or dyes, perfumes or harsh chemicals that can upset your skin. Meaning your skin will love us, always.

Our free-from list boasts more than 2000 harsh chemicals that are harmful to your skin! But we don’t stop there, we are committed to clean beauty and for that, every year 10% of our profits go towards R&D. These efforts are to further work on our free-from list and increase the number of blacklisted ingredients. Oh yes, we take a lot of pride in this ever-increasing list!  

Clean Beauty Is Simple

Clean Beauty Is Simple

What is clean beauty? A concept so simple, has now become so complicated. People have a lot of questions. How do I know if a brand follows clean beauty? Does natural mean clean beauty? What exactly are the ingredients to look for? And many more! But is clean beauty really that complicated? Moreover, does it NEED to be that complicated? NO! Clean Beauty Is Simple! 

We understand sensitive skin can be complicated, but the skin care for it shouldn’t be!

When you choose Clean Beauty, you choose kindness! 

Ever notice how your skin can go from happy and healthy looking to delicate and unpredictable just like that? Well don’t worry, that’s totally normal. Every skin type has its sensitive moments – as a result of everyday elements such as changing weather and city pollution to stress and lack of sleep – causing it to act up and behave in all sorts of random ways.

But we think looking after your skin should be simple, clean and free from any harsh ingredients that could upset it. Which is why we only use the kindest ingredients that respect your skin’s natural ways.

The world of skincare is always evolving, and we’re always learning. Our goal is to make sure we keep up-to-date on innovations, our free-from list (which already contains more than 2000 chemicals!) and committing to kindness, always.


Simple Kind To Skin

Skin lovin’ ingredients

It’s no secret that we’re crazy about skin lovin’ ingredients! What we leave out of our products is just as important as what we put in them! In fact we only seek out ingredients that respect your skin’s natural ecosystem.  This is why, when an ingredient is harsh it doesn’t go anywhere near our products, and gets added to our NOs list! You can always trust that our skincare will always be gentle and effective even on the most sensitive skin.

Pro Vitamin B5

Borage Seed Oil


Triple Purified Water


 Tested For Sensitive Skin

Kind To Skin - Tested for sensitive skin

You know we’re all about leaving out harsh ingredients, but we also insist on testing every single one of our products, too. Call us obsessed, but that’s how we make sure they’re nothing but kind, skin-loving and safe, especially for sensitive skin. So, we put them through the wringer to make sure that they come out skin-loving on the other side. In fact, all our products are:


Our products produce fewer allergic reactions than other skincare products.

Dermatologically Tested

Our products are tested by or in consultation with a dermatologist for tolerance and signs of obvious or severe skin reactions for sensitive skin.


Our products are formulated in a way that they are not likely to cause pore blockages and breakouts.


We believe everyone is capable of immense kindness but this kindness often goes unnoticed, or there isn’t enough encouragement to practise it. So we’re on a mission to make kindness go viral!

We know for a fact that one kind deed has the power to inspire another and when it comes to spreading kindness, we believe small acts can be just as impactful as grand gestures. Everyday acts like helping an elderly neighbour with groceries, or even sending an uplifting text to a classmate have a lasting impact. 

We’re all have to do our little bit and we’re here to remind you to #ChooseKindness  – it’s simple.


DID YOU KNOW...we’re globally PETA-certified Cruelty Free. AWESOME, WE KNOW! We do not test our products on animals anywhere in the world, because when it comes to developing cosmetics that are safe for humans, we don’t think there’s any need for animals to be involved.


We strongly believe that it is our moral imperative to do our bit for the planet. This core belief is what we carry forward into our products as well. When it comes to being green, it doesn’t stop at the color of our packaging! Here at Simple, it’s at the heart of everything we do. But it’s not easy, we learn every day. It’s an endeavor of constantly looking for smarter, more recyclable packaging options and more sustainably sourced cartons and ingredients so that our products help support your commitment to #ChooseKindness, for a better planet.

 Simple Kind To Skin Soothing Facial Toner 200ml

What does clean beauty mean

Clean Beauty means no harsh ingredient

• We exclude a full list of potential irritants that we constantly update and expand.

• Our products are amongst the safest in the industry

Clean Beauty means Kindness you can feel.

• Our products are white, translucent or have clear formulas that are as pure as possible.

• They get absorbed into the skin instantly, leaving no greasy after feeling or residues.

• Visible results on skin, always respecting its natural ecosystem.

Clean Beauty means Kindness to Planet and Animals.

• We are PETA certified, cruelty free and vegan.

• We use sustainably sourced ingredients, recycled packing to leave the smallest footprint possible.

Simple is the gold standard of clean beauty with products that have no colour, no artificial fragrance and no harsh chemicals. We believe in being Kind to skin, planet and animals.

What is your Brand Proposition

Skincare has become overwhelming in today’s world. From stressing about the type of skin one has, to whether an ingredient will suit the skin or not, or one may even fail to understand the hype about niacinamide. Which is why, in this complex world of skincare with limitless choices, we love keeping it Simple!

We are committed to simplify skincare for you by providing fuss-free but effective solutions to all your skincare concerns.

We believe in clean and kind skincare. Made with skin loving ingredients, our products are free from more than 2000+ harsh ingredients that could upset your skin. We are straightforward, direct and opposite to complexity.

What makes you different from other brands

In a very complex world, we stand out for keeping it simple. Because we know our audience is time-poor and has a life! Our products are easy to read, easy to choose and easy to use.

What is Sensitive Skin

Sensitive skin is not a skin type but a skin condition. Skin sensitivity embraces a whole range of skin reactions to environmental agents, which can be divided into two main categories:

• Allergic reactions come with itching as a characteristic feature. It may also show redness, small blisters or bumps etc.

• Non-allergic (irritant) reactions look same as allergic reaction but do not involve immune system and are limited to local response on skin when it comes in contact with the irritant.

Sensitive skin is caused due to factors causing skin reactions:

• Sunlight

• Fragrance

• Dust, pollen & pollution

• Adverse weather conditions

• Harsh detergents

• Water

• Stress & diet

How do I know if I have Sensitive Skin

Many people self-diagnose sensitive skin, however, always speak to a doctor or dermatologist to find out if other factors may be involved, such as allergies. Here are a few signs of sensitive skin:

• Mild skin reactions such as rashes, or raised bumps

• A tendency towards skin flushing red

• A frequent urge to itch –triggered by dry skin

• You suffer with skin reactions after you’ve been in contact with cosmetics, skin care products, or detergents

Are skin care products labelled “hypoallergenic” safer for sensitive skin

Yes. It means these products are tested on sensitive skin and has not shown any signs of sensitivity. ‘hypoallergenic’ claims indicates that there is low probability of causing allergic reaction.

How can I tell if a particular skin care or household product is likely to irritate my sensitive skin

Many skin care products make ‘hypoallergenic’ claims which indicates there to be low probability of causing allergic reaction. You can do a small patch test to see if the product is suitable for your skin. Also, products which are colour free, fragrance free, uses high quality purified ingredients are less sensitizing on skin. All our products are designed for even the most sensitive skin.

What does non-comedogenic mean

Products that are unlikely to cause pore blockages and breakouts.

Are all your products non-comedogenic

Yes. All our products are non comedogenic.

Does the FDA regulate the safety of cosmetics

Yes, India FDA regulates the safety of cosmetic products. The cosmetic products in India are regulated under the Drugs and Cosmetics Act 1940 and Rules 1945 and Labelling Declarations by the Bureau of Indian Standards (BIS).

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