Who We are
Kindness is at the heart of everything we do – but – we’re about so much more. With the aim of creating skincare that is fuss-free and approachable, we’re committed to keeping you and your skin looking (and feeling!) its best, starting with clean, uncomplicated products that downright love your skin and the planet too.
Our journey started way back in the 1960’s, in the hands of a British doctor, with the goal of offering kindness to sensitive skins. With 1978 marking the launch of our first ever no colour, no perfume and no harsh chemicals soap, our attitude towards skincare is still the same! Meaning your skin will love us, always.
We are free from
Our free-from list boasts more than 2000 harsh chemicals that are harmful to your skin! But we don’t stop there, we are committed to clean beauty and for that, every year 10% of our profits go towards R&D. These efforts are to further work on our free-from list and increase the number of blacklisted ingredients. Oh yes, we take a lot of pride in this ever-increasing list!
Tested for sensitive skin
You know we're all about to leaving our harsh ingredients ,but we also insist on testing every single one of our products too . Call us obsessed but that how we make sure they are nothing but kind skin loving and safe especially for sensitive skin so we put them through the wringer to make sure that they come out skin loving on the other side
Our Products are
Produce fewer allergic reactions than other skin care products
Tested by or in consultation with dermatologist for tolerance and signs of obvious or serve skin reactions for sensitve skin
Formulated in a way that they are not likely to cause pore blockage and breakouts
The Reason to believe in us
How do I know if a brand follows clean beauty? Does natural mean clean beauty? What exactly are the ingredients to look for? And many more questions are asked! But is clean beauty really that complicated? Moreover, does it NEED to be that complicated? NO! Clean Beauty Is Simple!
We think looking after your skin should be simple, clean and free from any harsh ingredients that could upset it. Which is why we only use the kindest ingredients that respect your skin’s natural ways.
The world of skincare is always evolving, and we’re always learning. Our goal is to make sure we keep up-to-date on innovations, our free-from list (which already contains more than 2000 chemicals!) and committing to kindness, always.