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The Only Skincare Routine Order You Need To Follow

The skincare universe seems to be expanding endlessly. Ever so frequently, there is a new line of product introduced and all the online chatter makes you want to buy it. Whether you’re struggling to make sense of a vanity full of skincare products or you’re a newbie in the skincare space, this article will help you find your way. So, take a deep belly breath and allow us to simplify and declutter everything for you.

In This Article:

The Basics Of Any Skincare Routine

Does The Order Of Your Skincare Routine Really Matter?

The Basics Of Any Skincare Routine

Whether you want to understand the nitty-gritties of a 10-step skincare routine or prefer to go the lazy-yet-effective way, here’s one thing to keep in mind: knowing your problem areas. This will help you pick products that suit your skin type and actually transform in your skin.

Does The Order Of Your Skincare Routine Really Matter? 

Short answer: yes, very much. This is because the order in which you apply your skincare products affects how well they will work on your skin. As a thumb rule, you should always apply products with the thinnest consistency first moving towards the thickest. This allows for better product absorption and in turn better results.

AM-PM Skincare Routine Step-By-Step Guide

Step 1: Cleanser (AM and PM)


You always begin with a clean canvas, so start with a refreshing and gentle face wash every morning. Our 100% soap-free Refreshing Facial Wash offers a burst of freshness, infused with skin-loving ingredients like 2x Vitamin E, Pro-Vitamin B5 and Pro-Amino Acids that soften, smoothen and deep clean your skin.


During this time, go the extra mile to take off the day’s dirt, grime and makeup. For this, you need our Micellar Cleansing Water which does the job along with boosting your skin’s hydration level by 90%. Once all the gunk is out, you can go ahead with the cleanser.

Step 2: Toner (AM and PM) 

Toner is the quiet underdog of the skincare world that does so much without anyone’s notice. Whether you have a compromised skin barrier, dryness, enlarged pores or excess oil, an alcohol-free toner such as our Soothing Facial Toner is what you need. It balances your skin’s pH levels, fights impurities, retains moisture and helps reduce pore size. Lastly, it enhances the absorption of the skincare products to be used next.

Step 3: Serum (AM and PM)

Serums do a lot of heavy lifting for your skin. They are basically concentrated nutrients, antioxidants or hydrators that seep into your skin to enhance it from a cellular level. Be it acne, dullness, dryness or anti-ageing concerns, the right serum is like a magic wand that can swish your skin woes away. If oily/acne prone troubles you, pick our 10% Niacinamide Booster Serum to reduce pore size and regulate sebum.

Our Simple Booster Serum 3% Hyaluronic Acid + Vit B5 is a super-hydrator that is perfect for all skin types, whereas nothing beats our 5% Vitamin F + Pro Ceramides Booster Serum if your skin feels dry, rough or stretchy.

If your skin is plagued with dullness or you want to ward off premature signs of ageing, our antioxidant-rich 10% Vitamin C+E+F Booster Serum is the right pick. With so many brightening ingredients in one, it's easily the best face serum for glowing skin.

Step 4: Eye Cream (AM and PM) 

Puffiness? Discolouration? An eye cream will take care of all that and more. Our Simple Protect N Glow Vitamin C Brightening Under Eye Gel delivers a ton of care to your delicate under eye area. It has a roller ball tip that boosts circulation and calms your skin. With a blend of brightening, hydrating and de-puffing ingredients it offers a 360-degree goodness to your under eyes.

Step 5: Moisturisers (AM)

The gospel truth in skincare? Every skin needs a moisturiser. The only trick is to find a formula that is your true match. Because it all boils down to your skin barrier—which requires an ample amount of moisture to stay healthy. Along with that, a moisturiser sort of locks in the goodness from all the previous skincare products into your skin. But, which ones for you? Those with oily/acne-prone/combination skin should opt for lightweight and quick-absorbing formulas that do not add to the greasiness.

Our Hydrating Light Moisturiser Lotion does exactly that. If your skin is on the opposite side of the spectrum, our Simple Active Skin Barrier Care Soothing Water Crème is the best moisturising cream for dry skin. It has Ceramide Boosters that keep your skin’s needs in check. Here’s the entire barrier care range.

Step 6: Sunscreen (AM)

Skincare articles, reels and social media posts constantly talk about the importance of sunscreens. And rightfully so. Without one, all your hard work will go down the drain. So religiously apply sunscreen at least 15-20 minutes before you step out in the sun.

Step 7: Sleeping Mask (PM) 

At night when your skin is in its restorative, regenerative and repairing mode, opt for a sleeping mask to make the most of it. These are richer and thicker as compared to moisturisers, and are designed to be absorbed over a period of hours. This helps to prevent moisture loss when you sleep, waking you up with soft, dewy skin. Our Skin Quench Sleeping Crème is infused with 11% hydrating actives that protect your skin barrier and provide deep hydration.

Frequently Asked Questions 

Q:1 What are the 3 basic steps of a skincare routine? 

A. If you are a beginner, you can begin with an easy 3-step routine which consists of a cleaner, moisturiser and sunscreen. As and when you get comfortable with this routine, you can add more products like toners or serums to enhance skin health.

Q:2 Which serum is best for glowing skin? 

A. The 10% Vitamin C+E+F Booster Serum by Simple is packed with vital antioxidants that brighten skin and add a dewy glow. This potent multivitamin infusion also strengthens the skin barrier and hydrates your skin with every use.

Q:3 Which night serum is best? 

A. At night, when your skin is repairing itself, it is best to make the most of it by adding a hydration serum like the Simple Booster Serum 3% Hyaluronic Acid + Vit B5, which has Hyaluronic Acid that traps and retains moisture in the skin.

Rhea Shah
Written by Rhea Shah on Feb 06, 2024
Rhea has banked on her passion for writing and beauty to be where she is today. When she isn't looking up fancy synonyms for simple words aka working, she is either traveling, making travel plans, or exploring a new restaurant.
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